No block
compensates
for another.
Most business model canvases let strength in one place excuse weakness in another. This one doesn't. Every block must independently reach a threshold of 3 out of 5 — and three blocks, when weak, trigger an automatic red flag regardless of everything else.
§ 01 · The Principle
A score of 5 on Revenue
does NOT save
a score of 1 on Regulations.
Conventional canvases produce a number — a pleasant total that hides where a venture will actually break. The Maalaoui framework refuses that comfort. It scores fifteen blocks across three pillars, asks each one to stand on its own at a minimum threshold, and flags three of them as critical: Revenue Stream, Policies & Regulations, Legal. Fail any of those, and the verdict is not “below average.” It is “not yet viable.”
This evaluator applies the framework, in full, to your idea. Twenty minutes from intake to a verdict that will tell you what is genuinely missing — not what feels good to hear.
The architecture
you'll be measured against
Strategic Foundation
Core positioning, long-term orientation, and the value-creation logic of the venture.
- Customer Segment
- Technologies
- Revenue StreamCritical
- Strategic Partnerships
- Equity & Valuation
Operational Engine
Internal mechanisms, resources, and processes that enable the daily delivery of value.
- Key Activities
- Engagement & Customer Rel.
- Traditional Resources
- Cost Structure
- Channels & Customer Exp.
Contextual & Regulatory
External enablers and constraints — what most frameworks omit and most ventures underestimate.
- Policies & RegulationsCritical
- LegalCritical
- Context
- Socio-Cultural Values
- Sustainability & SDGs
§ 03 · How It Works
A diagnostic, not
a pep talk.
This isn't a quiz, an inspiration board, or a “business idea generator.” It's a deliberately strict diagnostic that holds your venture against fifteen independent criteria — and tells you exactly where it would break before someone with money does it for you.
The framework refuses three forms of grade inflation.
Conventional canvases let strength in one place excuse weakness in another. This one doesn't average. It checks. Three times.
Block Threshold
Every one of 15 blocks must score at least 3 of 5 — independently. A 5 on Revenue does not carry a 1 on Technology.
Pillar Threshold
Each of the 3 pillars must clear 12 of 25. No pillar gets carried by another. Operations cannot rescue Strategy.
Critical Blocks
Three blocks — Revenue, Policies, Legal — earn an automatic red flag below threshold. Verdict is not yet viable, regardless of total.
→ What you actually do · three movements
~10 minutes · 6 prompts
Describe your venture
Six structured prompts capture the substance of your idea — customer & revenue, technology & partners, operations, regulatory context, and the unique experience you intend to deliver. Plain prose. No spreadsheets, no funnels, no slide template.
~10 seconds · 15 scores
Receive a strict reading
An evaluator trained on Prof. Maalaoui's rubric scores every block on its own merits, quoting the exact phrase from your intake that justified each score, and flagging any of the three critical blocks that fall short.
As often as needed
Argue back
Disagree with a score? Click any block, write a clarification with the missing evidence, and the evaluator re-scores that block alone. Both versions are preserved — the framework rewards substantiated answers, not eloquent ones.
You walk away with a research-grade verdict that names exactly what is missing — with the entrepreneur's own words quoted as evidence for every score.
Begin evaluation →